Tracpoint Wireless

About US

Incorporated in 2003, TracPoint provides Loyalty and Marketing programs that help businesses leverage their customer base to increase sales. The company name "TracPoint" was chosen to support the company mission of helping Retailers track & measure sales and marketing results, then with that knowledge, point their efforts in the right direction to improve ROI. We believe that every marketing dollar spent should be tracked and measured so business owners can learn what works and what doesn't...so advertising dollars can be spent with confidence and/or eliminated when a particular medium doesn't produce. Having a wireless industry focus along with the experience of working with many retailers on hundreds of marketing campaigns across the country has allowed us to develop best practices, and build unique innovative programs that deliver results.

So...at a time when competition for new subscribers is at an all time high, penetration rates are approaching 90%, upgrades are the majority of your equipment sales, and your advertising/co-op dollars are no longer producing acceptable results, creative strategies are needed for savvy retailers to survive. Your advertising efforts must differentiate your business from the competition and keep your customers out of your competitors stores. We create these programs, then bundle them into proven turn-key services which can be easily implemented by our clients.

With many years of experience in the Wireless Industry we have put together a select number of wireless retail specific sales & marketing programs to help you grow your business. We help wireless business owners answer the following questions:

In this competitive market, how do I increase my phone and accessory sales?
How do I measure my sales & advertising results so I know what is working?
What is the best way to market to my customer base?
How do I set my company apart from the competition?
Who can I speak to in confidence that understands my business to get feedback on my company direction and strategy?

We will provide your business with a new way to increase revenues, improve your company's marketing efforts, and help you take ownership of the biggest asset you have...your customers. Browse through these programs to see how we can help you increase your share today, and contact us for a complementary initial assessment.